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It’s important to note that Mehrabian’s research related to communications of feelings and attitudes. Consideration, therefore, needs to be given to the context of the communication, as this is not a general rule that you can transfer to any situation.
For example, when using methods such as email and telephone, this does not mean that these messages will automatically be no good because they are missing the visual element. It means greater care would need to be placed on the use of language and tonality. The inclusion of icons with facial expressions and similar within text and instant messages, further highlights the significance that non-verbal signs play in aiding effective communication.
His research is helpful in drawing attention to the importance of factors besides just language alone when trying to convey meaning (as the speaker) or interpret meaning (as the listener). When communicating it is helpful to think about all three aspects to ensure, where possible, all three are appropriately aligned.
Perhaps you can think of times when you have observed or been on the receiving end of something where this wasn’t the case. You will usually walk away with a feeling that something wasn’t right, or didn’t feel genuine.
“The essence of lying is in deception, not in words.”
