The diagram above shows the flow of events when applying for a new job. Done well, your cover letter and CV leads you to the interview, which in turn lands you your dream job.
If you are sending an application, you should ALWAYS include a customised cover letter or email. Many applicants do not do this, or fail to tailor it properly. Therefore done well, it will increase your chances of securing an interview. After all, it’s the first thing a recruiter sees, so make it impactful!
The next section will explain how to create a compelling cover letter to help recruiters to notice your application.
